Beyond prescriptions: How Walgreens keeps its app on the screens of millions of loyal users (VB Live)

VB LIVE: If you build it, they will — possibly download it, and eventually delete it. That’s if you're not courting the engagement and loyalty of your app users. Catch up on this recent VB Live event where marketing experts from Walgreens and Rosetta Stone revealed exactly what it takes to increase ARPU and raise LTV the right way. […]